3Y JBP

3Y JBP (3-Year Joint Business Plan) refers to a strategic collaboration between Amazon and a vendor (1P partner) where both parties outline a shared roadmap to drive mutual growth over a 3-year period.

This plan includes:

• Sales growth targets
• Marketing and advertising commitments
• Product expansion plans
• Supply chain and operational improvements
• Investment in packaging, content, or sustainability
• Joint innovation projects

The goal of a 3Y JBP is to create alignment between Amazon and the vendor, ensure accountability, and strengthen the long-term relationship. While the plan is not legally binding, it acts as a strategic framework to guide decisions, budgets, and initiatives.

It is typically used by:

• Large consumer brands
• Strategic manufacturers
• Top-performing 1P vendors

Although less common for third-party sellers, larger private-label 3P brands may also adopt internal JBPs to plan growth on Amazon and align with Amazon’s strategic programs.