Detailed Guide to Search Results Data
Olivia Reyes
Once you’ve applied your filters and hit "Search," the results table becomes your command center for market analysis. This guide breaks down the data points available so you can accurately evaluate potential product opportunities.
1. Core Product Data
This section provides the basic identity and quality metrics of the listing.
Product: Displays the title, main image, and ASIN. It also identifies the Fulfillment Type (FBA, FBM, or Amazon) so you can see who is shipping the goods.
LQS (Listing Quality Score): A proprietary SoldScope metric (max 100) that evaluates how well the listing is optimized. A low score represents an opportunity where you can easily provide better content.
Brand & Manufacturer: Identify who owns the listing and who produces the goods.
Identifiers: Quick access to the UPC, EAN, and GTIN for the product.
Launched: Shows the date the listing first became available on Amazon, helping you gauge the listing's maturity.
A+ Content: An indicator showing if the brand is using enhanced marketing content to drive sales.
2. Sales & Market Performance
These metrics help you determine if a product has the demand velocity required for your business.
Best Sellers Rank (BSR): Shows the current rank in both the main category and subcategories.
Tip: Click the Chart icon next to the BSR to open interactive historical charts and see how the rank has fluctuated over time.
Est. Sales (30 Days): The projected number of units sold in the last month.
Note: For products with variations, this is the Parent Level total (the sum of all sales across all colors, sizes, etc.).
Est. Revenue: The gross monthly revenue based on the Buy Box price and estimated sales (also at the Parent Level).
Last Year Sales: Total estimated units sold over the last 365 days. Use this to ensure the product isn't just a "one-hit wonder."
Best Sales Period: Identifies the specific month within the last 2 years when this product peaked, helping you prepare for seasonal surges.
3. Financials & Profitability
Use these columns to calculate your potential margins before you source a single unit.
Price: The current Buy Box Price.
FBA Fulfillment Fee: The estimated cost Amazon charges to pick, pack, and ship the item.
Referral Fee: The standard Amazon commission fee for the category.
Net Price: What remains from the sales price after Amazon’s fulfillment and referral fees are deducted.
Net Revenue: Your estimated monthly "take-home" revenue (Net Price × Estimated Sales) before manufacturing and shipping costs.
4. Social Proof & Competitive Insights
Understand how customers perceive the product and who you are competing against.
Star Rating: The average customer rating from 1 to 5.
Ratings: The total volume of customer feedback.
Strategy: High sales + Low star rating = An ideal opportunity to launch a "fixed" and improved version of the product.
Seller & Seller Country: Know exactly who holds the Buy Box and where their business is registered.
5. Media & Variations
Analyze the complexity of the listing and the quality of the visual assets.
Images: The number of images on the page. Click the Image icon to quickly preview the gallery without leaving the results table.
Video: Indicates if the listing includes video content. Click the icon to view the videos directly.
Parent ASIN & Variations: If a product has multiple versions, these columns show the relationship and the total number of options available to the customer.
6. Logistics & Physical Specs
Essential data for calculating shipping and storage costs.
Size Tier & Dimensions: The official Amazon size category and measurements in inches.
Weight: The shipping weight in pounds. This directly impacts your fulfillment fees and international shipping costs.