EPOS

An EPOS system is a combination of hardware and software that retailers use to complete sales, track inventory, and generate performance data. In the Amazon ecosystem, EPOS systems are particularly relevant for brands that sell both online and offline and want to integrate their retail analytics.

Key functions of EPOS systems:

• Scanning barcodes and processing payments
• Tracking stock levels in real time
• Monitoring sales performance by SKU or store
• Integrating with CRM or ERP systems
• Generating reports for forecasting and replenishment

Relevance to Amazon sellers and vendors:

• Omnichannel brands use EPOS data to forecast Amazon demand
• Amazon B2B sellers may link EPOS systems with procurement processes
• Brand analytics teams compare EPOS retail sales with Amazon performance to align pricing, inventory, and marketing strategies

💡 Example: A brand selling via Amazon and brick-and-mortar stores can use EPOS sales data to identify top-selling SKUs and adjust FBA inventory accordingly.

In short:
EPOS = a digital system that records and manages retail transactions - helping brands align offline retail data with Amazon strategies for smarter operations.