EVM

Emerging Vendor Management (EVM) is a vendor relationship initiative aimed at helping early-stage or smaller 1P vendors (first-party suppliers) establish themselves within Amazon’s retail ecosystem. It typically provides a lighter-touch level of account support compared to large strategic vendors, while still offering tools and resources to drive growth.

Key elements of the EVM programme:

• Basic onboarding guidance and operational support
• Access to limited account management resources
• Periodic performance reviews and coaching
• Eligibility for select marketing and promotional opportunities
• Support in catalog creation, inventory management, and compliance

Who benefits from EVM:

• New vendors entering Amazon’s retail business
• Niche brands or regional manufacturers looking to scale
• Suppliers transitioning from marketplace (3P) to retail (1P)

Why it matters:

• Offers a growth path for small vendors to become strategic partners
• Helps reduce early operational friction (e.g., chargebacks, catalog errors)
• Gives structure and resources without the full cost of AVS (Amazon Vendor Services)

💡 Example: A local food brand accepted as a 1P vendor receives limited onboarding support and access to promotions through the EVM programme - helping it grow sales and meet Amazon’s retail standards.

In short:
EVM is Amazon’s programme for nurturing and supporting smaller or newer 1P vendors, helping them scale within the Amazon Retail environment.