HPO

A Hot Purchase Order (HPO) is an Amazon PO flagged for expedited handling, often related to:

• Upcoming major events like Prime Day, Black Friday, or Cyber Monday
• Low or out-of-stock situations on high-velocity ASINs
• Unexpected spikes in demand or trending products
• Marketing or promotional campaigns requiring guaranteed stock

Key characteristics of an HPO:

• Marked as high priority in Vendor Central
• May come with a shorter lead time or delivery window
• Requires fast vendor response and fulfillment
• Can trigger chargebacks if missed or delayed

Vendors are expected to treat HPOs with urgency to ensure availability and performance continuity across Amazon’s retail channels.

💡 Example: Amazon issues an HPO for a top-selling sunscreen just ahead of a flash summer deal - the vendor must ship it immediately to meet demand.

In short:
HPO is a high-priority Amazon purchase order that requires fast action from vendors to meet urgent demand or support time-sensitive sales events.