HTD

Half Year to Date (HTD) is a financial and operational metric used to assess business performance during the first six months of a calendar or fiscal year. It's commonly used in sales reporting, forecasting, and retail planning.

HTD metrics include:

• Sales revenue
• Units sold
• Advertising performance (e.g., ACoS, ROAS)
• Year-over-year growth (vs. HTD from the prior year)
• Inventory turnover, Buy Box %, etc.

Why HTD matters:

• Provides a snapshot of mid-year progress toward annual goals
• Helps identify trends early to adjust strategy for H2
• Used in vendor negotiations, business reviews, and performance scorecards

💡 Example: “Our HTD sales are up 18% compared to last year, thanks to new product launches and Prime Day prep.”

In short:
HTD refers to performance from the start of the year through the end of the first half - a key checkpoint for tracking progress and adjusting strategies mid-year.