NR

Non-Replenishable (NR) refers to an ASIN (product) status in Vendor Central or Amazon Retail that indicates the item is no longer part of Amazon’s active replenishment strategy. Once current inventory runs out, the item will either be discontinued, retired, or removed from Amazon’s catalog (unless revived through special programs).

Why a product may be marked NR:

• Low sales velocity or customer demand
• Negative profitability (e.g., CRaP - Cannot Realize a Profit)
• High return or defect rates (NCX)
• Compliance, regulatory, or supply chain issues
• End of product lifecycle or seasonal SKU

Implications of NR status:

• No further purchase orders (POs) issued from Amazon Retail
• Vendors may need to liquidate remaining stock through deals or AR (Amazon Resale)
• Product may still be sold by 3P sellers via MF or FBA
• Can affect catalog coverage, brand perception, and selection KPIs

How vendors respond:

• Launch a new version (New ASIN with better margin or performance)
• Participate in Born to Run (BTR) or NIS refresh
• Adjust cost structure or packaging to restore profitability
• Run promotions to clear inventory before it ages out

💡 Example: A home appliance brand sees its old model toaster oven marked as NR. They prepare to phase it out and submit a new ASIN for the updated model.

In short:
NR (Non-Replenishable) means Amazon has decided not to restock a product - signaling the end of its retail lifecycle unless actively revived by the vendor.