Rank Tracker Overview
Olivia Reyes
What is the Rank Tracker?
Think of the Rank Tracker as the heart monitor for your Amazon business. It is an automated tool that checks Amazon every single day to see exactly where your products appear in search results for your most important keywords.
Without a rank tracker, you are flying blind - you might know you made sales, but you won’t know why. Did your main keyword drop to Page 2? Did a competitor outbid you on ads? The Rank Tracker answers these questions instantly.
Note on Limits & Access:
Availability: The Rank Tracker is available on paid plans only.
Plan Limits: Your subscription tier determines your total Keyword Quota, monthly Boost limit, and the maximum number of Products per Group.
Unlimited Features: Creating Product Groups is unlimited on all paid plans.
Check our Pricing Page for specific tier details.
Why is tracking ranking important?
Visibility = Sales: 70% of Amazon shoppers never click past the first page. If you aren't tracking your position, you can't fix it when you slide off Page 1.
Organic vs. Sponsored: You need to know if you are paying for ads (Sponsored Rank) when you are already ranking #1 for free (Organic Rank).
Diagnose Issues: If sales suddenly drop, the Rank Tracker is the first place you look. A red "down" arrow on your main keyword usually explains the problem immediately.
Key Features
Dual-Type Tracking (Organic & Sponsored)
SoldScope doesn't just tell you "You are #5." It distinguishes between your earned rank and your paid rank.
Organic Rank: Where Amazon places you based on relevance and sales history.
Sponsored Rank: Where you appear because of your PPC bids.
Flexible Updates: Standard & Boost Mode
Standard: By default, our system updates your positions every 24 hours for consistent trend analysis.
Boost Mode: Need real-time data? Toggle Boost Mode on specific keywords or products to track them every 2 hours for 7 days. Perfect for product launches or aggressive PPC pushes.
Product Groups (Smart Quota Management)
SoldScope allows you to group products to track them against a single shared set of keywords.
How it works: Create a Product Group and add any combination of ASINs (your products + competitors).
The Benefit: You assign keywords to the Group only once. The system tracks how every product in that group ranks for those keywords.
Efficiency: This allows for deep competitive analysis without wasting your keyword quota on duplicate tracking entries.
AI Keyword Suggestions
Don't know which keywords to track? Let our AI do the work.
How it works: The system analyzes the ASINs you added to a Product Group and automatically suggests high-relevance keywords that are driving traffic to those products.
One-Click Add: You can review the suggestions and add the best ones to your tracker instantly.
Organization & Workflow
Smart Tagging
Keep your workspace clean and organized. You can assign custom Tags to:
Groups: (e.g., "Kitchen Category", "Q4 Launch")
Products: (e.g., "Variation A", "Competitor")
Keywords: (e.g., "High Volume", "Long Tail", "Brand Name")
Usage: Use the filter bar to instantly view specific segments of your data based on these tags.
Learn more: Tag Management: Keywords, Groups, and Products.
SoldScope Integrations
The Rank Tracker is connected seamlessly with the rest of the SoldScope ecosystem:
Keyword Research: Found a winning keyword? Send it directly to the Rank Tracker with one click.
Bright List: Import your saved keyword lists into any tracking group instantly.
Listing Analyzer: See a product lagging in rank? Jump straight to the Listing Analyzer to audit its content and find areas for improvement.