GPSR
What is GPSR?
The General Product Safety Directive (GPSR) is an EU-wide legal framework that requires all consumer products sold within the European Union - including those on platforms like Amazon - to be safe under normal or reasonably foreseeable conditions of use.
Key aspects of GPSR:
- Applies to all consumer products, even if there are no specific product regulations
- Obligates manufacturers, importers, and distributors to ensure product safety
- Requires sellers to provide clear warnings and instructions
- Allows market surveillance authorities to ban, recall, or withdraw unsafe products
- Amazon may enforce GPSR compliance by requiring sellers to provide test reports, certifications, or technical documentation
As of 2024, GPSR has been updated and replaced the original directive with a new General Product Safety Regulation, increasing the responsibility for online marketplaces like Amazon to monitor and remove unsafe products.
💡 Example: A third-party seller listing toys on Amazon.de must comply with GPSR, including CE marking and providing safety warnings in local language.
In short:
GPSR is the EU’s regulation that ensures all consumer products - including those sold on Amazon - meet essential safety requirements to protect users from harm.
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