AHD (Account Health Dashboard) - Amazon Glossary

Monitor your Amazon Account Health Dashboard (AHD) to track ODR, LDR, and policy compliance. Prevent suspension and protect sales.

Account Health Dashboard (AHD) is a centralized monitoring interface within Amazon Seller Central that provides real-time visibility into a seller's compliance with platform performance metrics and operational policies. It acts as the primary health gauge for an Amazon account, evaluating performance via numeric scores and color-coded risk indicators.

Why Does the Account Health Dashboard Matter?

The Account Health Dashboard directly dictates a seller's operational continuity, buy box eligibility, and cash flow stability. Falling below Amazon's mandatory performance thresholds triggers automated listing suppression, disbursement freezes, or immediate account suspension. By proactively monitoring these metrics, brands protect their customer facing assets and avoid catastrophic operational disruptions that jeopardize business viability.

How Is Account Health Calculated?

While the dashboard tracks multiple individual metrics, the primary holistic metric is the Account Health Rating (AHR). The AHR is a point-based score ranging from 0 to 1,000, illustrating account status based on policy compliance:

$$ \text{AHR} = \text{Baseline Points (200)} + \text{Points Earned from Successful Orders} - \text{Points Deducted from Policy Violations} $$

An account is categorized by its numeric range:

• Green (Healthy): Score of 200–1,000. The account is compliant and faces no immediate threat of disruption.

• Yellow (At Risk): Score of 100–199. The account is at risk of deactivation due to unaddressed violations.

• Red (Unhealthy): Score of 0–99. The account qualifies for immediate deactivation or is already suspended.

Sellers must also manage their Order Defect Rate (ODR), which represents the percentage of orders receiving negative feedback, an A-to-z Guarantee claim, or a service credit card chargeback:

$$ \text{ODR} = \left( \frac{\text{Defective Orders}}{\text{Total Orders Shipped over 60-Day Window}} \right) \times 100 $$

To maintain account health, the ODR must remain strictly under 1%.

How Do Fulfillment Models Alter AHD Risks?

The risk vectors on your Account Health Dashboard change substantially depending on whether you utilize Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM):

• FBA Infrastructure: Sellers outsourcing logistics to Amazon transfer liability for physical transport metrics. If an FBA shipment arrives late, any resulting negative customer feedback is struck through by Amazon and excluded from the ODR calculation. FBA sellers primarily face catalog risks, such as Intellectual Property (IP) complaints, product authenticity claims, and restricted product violations.

• FBM Logistics: Merchant-fulfilled sellers assume full operational risk for customer satisfaction. They are evaluated on logistics-specific metrics including the Late Shipment Rate (LSR) and the Valid Tracking Rate (VTR). Logistical hiccups like courier delays directly inflate the LSR, threatening merchant-fulfillment privileges independently of the overall AHR score.

What Does AHD Management Look Like in Practice?

In Practice

A professional brand selling a $35 home decor item through FBM notices a local logistics bottleneck. Instead of allowing orders to ship late, the seller updates their regional shipping templates to extend handling times and uses Amazon's Buy Shipping service to guarantee a valid tracking number for every package. Their tracking rate remains at 100%, keeping their dashboard completely green and ensuring uninterrupted sales.

The Common Mistake

A competing seller ignores their dashboard alerts while experiencing factory production delays. They leave their standard handling settings active, causing 6% of their orders to ship past the expected date over a trailing 10-day period. This spikes their LSR far past Amazon’s maximum 4% limit. As a result, Amazon suppresses their merchant-fulfilled listings, freezing their revenue and cutting off cash flow during a peak sales window.

SoldScope Expert Tip

Do not treat policy violations listed on your dashboard as passive warnings, even if your global AHR remains safely in the green zone. Amazon weighs repeat violations of the same type progressively heavier over time. A single unaddressed IP complaint or listing policy violation can cause a much larger point deduction if a second one occurs within a rolling 180-day window. Address every single violation immediately by uploading invoices or filing a formal Plan of Action (POA) to wipe the infraction clean before a duplicate issue causes an automated account deactivation.

How SoldScope Helps

SoldScope provides the automated, data-driven guardrails required to keep your Account Health Dashboard pristine and prevent critical listing issues. The platform's automated Reimbursement Service constantly cross-examines your private inventory ledgers to flag inventory discrepancies before they turn into customer complaints. Additionally, the Listing Analyzer allows brands to proactively audit copywriting, compliance requirements, and automated customer sentiment updates. This ensures your products remain completely aligned with Amazon's rigorous platform standards and systematically insulated from automated policy triggers.