Amazon Ads API Integration

    Add Advertising Context to Your Search Analytics

    Connect your Amazon Ads account to SoldScope to enrich keyword, ranking, and Search Query Performance analysis with authorized Search Terms data. SoldScope combines advertising signals with organic and marketplace data so you can understand search performance in a broader context.

    What is the Amazon Ads API?

    The Amazon Ads API allows authorized applications to access advertising data for advertiser accounts that explicitly grant permission. SoldScope uses this connection to retrieve Search Terms reporting data and add advertising context to selected analytics workflows.

    With Amazon Ads API connected, SoldScope can:

    • Retrieve authorized Amazon Ads Search Terms reporting data
    • Add advertising performance context to keyword and search term analysis
    • Compare paid search signals with organic rankings and Search Query Performance data inside SoldScope

    Amazon Ads API data is used only for the advertiser account that authorized access. It is not mixed with another customer's private advertising data.

    How does SoldScope use Amazon Ads API data?

    Amazon Ads is not a separate campaign management module in SoldScope. Today, advertising data is used to enrich two existing analytics tools: Rank Tracker and SQP Analyzer.

    SoldScope retrieves Search Terms reporting data after authorization and connects it with the keyword and search performance data already available in these tools.

    Why this matters

    Organic rankings, Search Query Performance, and advertising search terms each show a different part of customer search behavior. Bringing them together helps you evaluate keyword performance with more context instead of looking at each data source in isolation.

    Is it safe to connect Amazon Ads to SoldScope?

    Your connection is account-specific and permission-based.

    SoldScope accesses Amazon Ads API data only after the advertiser explicitly authorizes the connection. The data is used to provide analytics for that authorized account and is logically separated from other customers' account data.

    You can learn more on our Security & Compliance page.

    What do you gain when you connect Amazon Ads to SoldScope?

    Amazon Ads API adds an extra layer of search term intelligence to SoldScope. Instead of treating organic visibility, SQP data, and paid search behavior as separate datasets, you can review them together inside the workflows where they are most useful.

    • Add paid search context to keyword analysis
    • Review organic ranking and advertising search term performance in the same workflow
    • Enrich SQP analysis with advertiser-specific Search Terms data

    Rank Tracker

    What it is

    Rank Tracker monitors keyword positions over time and helps you understand changes in organic and sponsored visibility.

    Learn more about Rank Tracker

    What Amazon Ads API adds

    • Search Terms performance context

      Authorized Amazon Ads Search Terms data adds paid search performance signals to the same keyword workflow where you already monitor rank changes.

    • Paid and organic context in one place

      Review keyword visibility with additional advertising context instead of switching between separate reports.

    Rank Tracker PPC Integration

    SQP Analyzer

    SQP Analyzer Multi-level Grouping Table

    What it is

    SQP Analyzer helps you explore your Search Query Performance data and understand how shoppers interact with your products across important Amazon search queries.

    Learn more about SQP Analyzer

    What Amazon Ads API adds

    • Search Terms reporting data

      Advertising search term performance is added to SQP analysis so you can evaluate paid search signals alongside shopper search behavior.

    • A broader view of keyword performance

      Combine SQP signals with advertiser-specific Search Terms data to identify queries that deserve closer attention across both organic and paid search.

    Bringing it all together

    When you connect Amazon Ads to SoldScope, you add advertising context exactly where it is useful:

    • Enrich Rank Tracker with Amazon Ads Search Terms performance data
    • Add advertiser-specific paid search context to SQP Analyzer
    • Review organic, marketplace, and advertising search signals in connected analytics workflows

    Amazon Ads API complements SoldScope's existing analytics. It does not replace your advertising console or turn SoldScope into a campaign management platform. It adds authorized advertising data to the search analytics workflows where that data can provide additional context.

    Connect Amazon Ads to your SoldScope analytics

    Authorize your Amazon Ads account to add Search Terms data to Rank Tracker and SQP Analyzer.

    Get Started Now