Amazon Bazaar - Amazon Glossary

The Bazaar name showed up first in Mexico, Saudi Arabia, and the UAE, where it lived inside the regular Amazon app. Then in November 2025 Amazon went a step further and released Bazaar as a standalone app for iOS and Android, rolling it out across 14 markets at once: Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria.

That standalone format is the main thing separating Bazaar from Amazon Haul, which works as a section inside Amazon's main site and app. Bazaar also leans harder into Temu-style engagement: lucky draws, shared promotions, a 50% discount on the first order. Shoppers still log in with their normal Amazon account.

For sellers, Bazaar is less a new marketplace and more a new front door. If your products already fit the Haul price bracket, Bazaar puts them in front of buyers in emerging markets where Amazon's main app never really took off.