What is Review Automation
Olivia Reyes
Overview
Review Automation helps you automatically send review requests to your customers after they receive their orders.
Instead of manually requesting reviews in Amazon Seller Central, the system does it for you — based on your settings.
How It Works
Amazon allows sellers to send a standardized review request to buyers after an order is delivered. This request encourages customers to leave feedback about the product and their experience.
Review Automation simply automates this process:
monitors your orders
checks when they become eligible
sends requests at the right time
You stay in control of how automation works — including when requests are sent and for which products.
Why Use Review Automation
Sending review requests manually takes time and is easy to forget — especially if you manage many products or marketplaces.
With automation, you can:
Save time — no manual work needed
Increase review rate — requests are sent consistently
Control timing — choose when requests should be sent
Scale easily — works across all your products and orders
Automation works across multiple Amazon marketplaces, with scheduling adjusted for each region.
What Customers Receive
Customers receive the standard Amazon review request — the same one you can send manually.
This ensures:
compliance with Amazon policies
consistent customer experience
no custom messaging required