SoldScope Blog
Insights, strategies, and news for e-commerce sellers.
Amazon CTR Playbook: Benchmarks, Placement, Profit
Learn what Amazon CTR really measures, why “good” varies by keyword and placement, and how to diagnose drops without over-optimizing your listing. Use relative benchmarks, segment by term and match type, and align CTR with conversion and TACoS.
Sarah Johnson
Sep 6, 2025
Amazon Brand Registry vs. Gating: Requirements & Guide
Learn the difference between Amazon Brand Registry and brand gating. This guide covers requirements, costs, and the application process to help you protect your IP. Understand how to register your brand and use available search tools to stop listing hijacks and unauthorized sellers effectively.
Sarah Johnson
Sep 3, 2025
Amazon 1P vs 3P: The Operator Playbook for Brands
Deciding between Amazon 1P and 3P is about choosing which operational challenges your business is equipped to solve. This guide explores the differences in cash flow, price control, and fulfillment for Vendor and Seller Central models to help you build a more profitable marketplace strategy.
Sarah Johnson
Aug 30, 2025